JOB DESCRIPTION

Social Media Marketing (SMO) Analyst

Key Responsibility Areas:

·         Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

·         Build and nurture social media platform-specific communities and audiences

·         Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans

·         Assist in link building campaigns in coordination with client SEO goals

·         Provide analysis and recommendations as the program evolves and can be reviewed

·         Research and administer social media tools on a daily basis in support of clients’ social media strategy

·         Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks

·         Communication to team and management on project development, timelines, and results

·         Work closely with the other team members to meet client goals

·         Keep pace with social media and internet marketing industry trends and developments

·         Provide Sentimental Analysis on the basis of comments / reactions

Desired Skill Sets:

·         2 – 4 years experience in social media marketing with demonstrated successes

·         Proficiency in MS Excel, PowerPoint, and Word

·         Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular

·         Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Tracker, etc) and popular social media management tools (TweetDeck, HootSuite, etc)

·         Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

·         Experience working with CMS and building/administering content in CMS environments

·         Desired: Knowledge of HTML/CSS, WordPress, and website administrations

·         BS/BA degree preferred

Professional Competencies:

·         Passion for social media and internet marketing industries

·         Outstanding ability to think creatively, and identify and resolve problems

·         Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

·         Ability to clearly and effectively articulate thoughts and points

·         High levels of integrity, autonomy, and self-motivation

·         Excellent analytical, organizational, project management and time management skills

• Good written and verbal communication skills